Amazon brand colors
Amazon's brand colors are Vivid Orange (#FF6200), black (#000000) and White (#FFFFFF).
Amazon brand color palette
The core colors Amazon uses across its logo and interface. Click any swatch to copy its hex code.
Vivid Orange
#FF6200
rgb(255, 98, 0)
black
#000000
rgb(0, 0, 0)
White
#FFFFFF
rgb(255, 255, 255)
| Color | Name | HEX | RGB | Role |
|---|---|---|---|---|
| Vivid Orange | #FF6200 | rgb(255, 98, 0) | — | |
| black | #000000 | rgb(0, 0, 0) | — | |
| White | #FFFFFF | rgb(255, 255, 255) | — |
Amazon logos
The 3 marks Amazon publishes, at original quality. Copy one to the clipboard as SVG code, or save the original file.
Primary logo
SVG
Logo
SVG
Logo
SVG
Amazon extracted color palette
Every color Amazon puts on screen, taken two ways: sampled from a live screenshot of amazon.com, and read out of the site's own stylesheets. Click any swatch to copy its hex code.
The amazon.com homepage, as captured for this palette.
oldlace
#F0ECDC
rgb(240, 236, 220)
ghostwhite
#F1F1F7
rgb(241, 241, 247)
whitesmoke
#E9F2F0
rgb(233, 242, 240)
black
#090403
rgb(9, 4, 3)
darkkhaki
#9B834A
rgb(155, 131, 74)
whitesmoke
#F5EFEE
rgb(245, 239, 238)
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